Our Director

400 Co. is the creative outlet of Miss Laura Chong.

Her collections draw on her experience as an associate in the court of appeal and as a highly successful practising lawyer.

Laura lives the 400 Co. motto as an “ambitious, driven and inspired” woman who managed a full time legal career whilst also running a successful fashion label after hours.

400 Co. was founded by Laura to save women time and she designs clothing with the corporate professional in mind.  It is all about making ambitious, driven and inspired women reflect just that in their work wear.

Laura has been designing for the fashionable corporate elite since 2013 and already her pieces have caught the attention of TV personalities, including Channel 9 newsreaders Melissa Downes and Alison Ariotti as well as Channel 7’s Sunrise co-host Samantha Armytage.

She has appeared in BRW, Lawyers Weekly, and the Courier Mail, to name a few.

Laura's collections guarantee an edge, for the perfect balance of confidence and style.