400 Co’s signature floral print is inspired by women who have revolutionised fashion print media. This cami is inspired by Ita Buttrose.
Starting her career as a copy girl at the Australian Women’s Weekly, Ita made sure she was seen as no wall flower by quickly rising to editor at The Telegraph at the age of 23. She then went on to be founding editor of Cleo magazine, editor of Women’s Weekly and in 1989 became the first woman editor of an Australian metropolitan newspaper, the Daily Telegraph and later the Sunday Telegraph.
Ita's no wall flower: "Even though you get a little twinge every now and again with the years marching on and become aware of your own mortality, you realise you’re only limited by your imagination." -- Ita Buttrose.